Menu Makeover

A menu description is almost always the first introduction between your guests and your menu items. Providing descriptions with the right details can help you make a good first impression. There are all kinds of benefits to going granular on the menu:

Perception

Transparency in menu descriptions helps your guests make informed choices and can foster trust and loyalty towards your operation. In-depth menu detail can push quality, premiumization and transparency in the consumer mindset.¹ Menu items with highly transparent descriptors drove cravings with consumers in 2023.¹ 

Profitability

Specific and descriptive language can drive consumers toward higher-priced or high-margin items, potentially increasing revenue. It may also help draw them out in the first place: 28% of consumers say ingredient transparency is important when considering which foodservice locations to visit.²

Practicality

For guests with dietary restrictions or limitations, accurate information about your ingredients is critical. By calling out items that fall into key categories (vegan, gluten free, sugar free, etc.) you can remove barriers and invite more guests through your doors.

WHAT DOES IT LOOK LIKE?

This infographic breaks down six descriptive improvements that can help boost appeal on your operation's menu. Not sure where you fit? Tell us about your operation and we'll tailor content accordingly.

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ANY MORE MENU IDEAS?

Tons. We have a comprehensive recipe library featuring all kinds of on-trend flavors along with an all-day menu tool and Jif That Dish™ menu wheel for inspiration. And, of course, you can always get in touch with a representative for questions and support.

¹Technomic Consumer Updates: Restaurant Loyalty/ Rewards Programs October 2022.

²Food Management, “Reimagined Café Presents Fresh Alternative at Manhasset, N.Y., Hospital,” March 22, 2023.