THE NEXT GEN IS IN
Boomers in Healthcare
Born 1946-64
By 2030, all baby boomers will be over 65.1
HOW TO WIN:
• Cater to the increasingly female boomer population1
• Tap into their desire for elevated casual dining experiences1
Gen Z in B&I
Born 1997-2012
By 2030, Gen Z will make up 20% of the population1
HOW TO WIN:
• Cater to their desire for all-day specialty and iced coffee1
• Offer prepared snacks that fuel their hustle
Gen Alpha in C&U
Born 2012-2025 By 2030, C&U will mostly serve Gen Alpha population1
HOW TO WIN:
• Amp up customization and visual appeal
• Offer name brands they want1 and know they can trust
Gen Z in Restaurants
Born 1997-2012 By 2030, Gen Z will likely be the largest group of foodservice patrons1
HOW TO WIN:
• Cater to diverse tastes1 with Latin- and Asian-inspired flavors
• Heighten appeal with nutrient-dense foods1
GENERATIONAL CROSSOVER
Plant-Based Eating
Gen Z and millennials lead the plant-based movement BUT Boomers are most likely to self-identify as “flexitarians.”2
Adventurous Eating
We think of Gen Z and millennials as the plant-eating generation BUT Boomers like to explore new dishes when dining out.3
Snacking
Every generation leans towards snacks to satisfy a craving4 BUT Gen Z is the most likely group to “treat themselves” with a snack.4
Ready to plan for your future guests? Get in touch with your Smucker Away From Home representative to learn more about opportunities for cultivating cross-generational appeal.
1Technomic Activate: The Evolution of Demographics, Convenience, & Health, 2023.
2Datassential, Plant-Forward Opportunity Report, 2023.
3C-store Decisions, “Dining Habits of Baby Boomers Prove Insightful,” June 2022.
4Datassential, October 2023 FoodBytes on Snack Trends.
