All tastes welcome.
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20% of Guestssay they’d skip the drink if their preferred sweetener is unavailable1
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Custom Beveragesare growing, especially among millennials & Gen Z2
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Natural Sweetenerslike stevia, agave and monk fruit are on the rise3
Something sweet for everyone
Beverage personalization is a huge trend. Find out what matters to different kinds of guests and how you can (easily) deliver just the drink they’re looking for.
Commercial Insights (for restaurants, cafés, food trucks)
Non-Commercial Insights (for colleges, hospitals, offices)
New Organic Agave In The Raw® Sweetener
A delicious, do-it-all sweetener
- 100% pure agave nectar
- Certified organic & vegan
- Easily dissolvable format perfect for culinary exploration
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Meet the Vitalist +
Learn More About In The RawPriorities
- Seeks food with health benefits that don’t compromise flavor
- Wants the dessert but is mindful of sugar intake
- Prefers clean-label options
Practices
- Enjoys exploring new restaurants as well as food and drink recipes at home
- Eats at plant-forward and trendy restaurants
- Loves being active and spending time outdoors
Preference
- Breakfast items like pancakes and oatmeal, fruit, cocktails, coffee and smoothies
- The Plant-Forward Pick
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Meet the
Traditionalist
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“Too many places don’t carry Sweet‘N Low® anymore.”
Get Product DetailsPriorities
- Enjoys being active and looks for ways to cut sugar
- Wants the full flavor of sweeteners without the calories
Practices
- Lives life to the fullest, likes outdoor activities
- Loves hanging out with friends and taking care of family
- Eats at upscale chains that promise a unique experience
Preferences
- Black coffee, iced coffee and iced teas + The Zero-Cal Classic:
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Meet the
Foodie
+
“I would pay slightly more (like 10%) for a chosen sweetener like Sugar in the Raw.”
Get Product DetailsPriorities
- Interested in all-natural ingredients
- Prioritizes quality and seeks premium taste
- Prefers eating and entertaining at steakhouses, casual dining, fast-casual restaurants and mid-tier coffee chains
Practices
- Food connoisseur who travels a lot for work
- Prefers quality food and wares
- Drinks coffee on-the-go in the mornings and after dinner
Preferences
- Oatmeal, smoothies, hot coffee and coffeehouse cold brew + The Top Turbinado1:
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Meet the
Naturalist
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“When I’m away from home, I usually use stevia.”
Get Product DetailsPriorities
- Cares about real, natural, plant-based foods
- Prioritizes complete customization and knowing every ingredient in their food
- Likes specialty beverages as a treat
Practices
- Loves working out and traveling
- Eats at fast casual salad and Mexican places, food trucks and trendy coffeehouses
Preferences
- Specialty coffees with plant-based milk, matcha, protein shakes, power bowls and herbal teas + The Calorie-Free Favorite1:
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Meet the
Purist
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“When I’m away from home, I’m more open to using natural sweeteners.”
Get Product DetailsPriorities
- Cares about realness and wholesomeness
- Chooses organic and responsibly sourced whenever possible
- Prioritizes great taste, familiarity and the environment
Practices
- Loves being creative
- Young adult looking for better-for-you natural sweetener options
- Eats at fast casual restaurants and local restaurants that menu dishes with organic ingredients
Preferences
- Hot and iced coffees, iced teas and smoothies + The Organic Option:
*Personas pull together general demographic and behavioral patterns based on consumer data and are not representative of every consumer.
Try it for free
Sweet deal
Try a sample of Organic Agave In The Raw for free when you purchase any qualifying case.
ELIGIBLE CUSTOMERS: Foodservice operators. INELIGIBLE CUSTOMERS: K12 operators, bid, contract business, national accounts and affiliated franchise groups (due to other Smucker Away From Home programs in which they may already participate). Limit one sample bottle per submission.
1Technomic Sweeteners AFH Opportunity Assessment April 2022
2PR Newswire, For Gen Z, craft drinks have become a way of self-expression and identity, November 2023
3Datassential Sugars & Sweeteners MAC December 2023
**Sample-size bottle may not be the same size as a foodservice bottle.
Organic Agave in the Raw®, Stevia In The Raw®, Sugar In The Raw Organic White®, Sugar In The Raw®, and Sweet’N Low® are registered trademarks of CPC Intellectual Property, In. used under license.
“I LOVE HOW THIS AGAVE ENHANCES THE TASTE OF WHATEVER I ADD IT TO.”